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Business jet free-fall ends(3)

时间:2011-12-01 09:35来源:蓝天飞行翻译 作者:公务机

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Bombardier Global Express
Can technology help? Perhaps the biggest brake on future mar-ket growth involves new technology. Its stimulating effects during the last 10 years were enormous and, based on current prospects, will be hard to replicate.
The past decade offered almost infi-nite possibilities. An unprecedented 15 new business jet models arrived in 1995-1999. The total unit value of these new models was especially high—they included some very expensive machines. The in-dustry gained some exciting new prod-ucts. Business jets like the Gulfstream V (now G500/550) and Bombardier Global Express for the first time offered transpa-cific range and the biggest cabins yet built. Dassault upgraded its entire product line with the 50EX, 2000EX, and 900EX. Cessna’s Citation X became the fastest civil aircraft in production, and with the Concorde’s retirement, the fastest civil jet in service. The CitationJet, stimulate demand and make the business jet industry exciting. Yet very little excite-ment is on the horizon.
On the positive side, Dassault in 2006 will deliver its new Falcon 7X, a high-end product with numerous impressive fea-tures. The industry’s first fly-by-wire air-craft, it features a new technology wing and 5,700-n.mi. range. It should engender a new Falcon Trijet family, including models that could compete with today’s high-end segment. If nothing else, 7X vari-ants should ultimately replace the current trijet models, the Falcon 50 and 900 series.
But the other new business jet prod-ucts are relatively uninteresting and de-rivative. In fact, most revolve around tak-ing an existing aircraft and giving it a new name, with minor cockpit and interior improvements.
It is not difficult to see why business jet development has lost its magic. Prof-
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Dassault’s Falcon7X is the industry’s first fly-by-wire aircraft.
tional/Rolls-Royce’s FJ44, ex-tended the entry-level part of the market, helping to make business jets more affordable. Raytheon introduced new composite material-based air-craft such as the Premier One and Horizon.
Looking out over the next five years, and back at the pre-vious 10, there is a big change under way. New models, with new features and capabilities,

 

A REASSURING RECOVERY
Units delivered
800
600
400
200
0


‘90 ‘92 ‘94 ‘96 ‘98 ‘00 ‘02 ‘04 Units

Value
14 12 10
8 6 4 2
0
Market value in ‘05 $billions
itability is increasingly the overriding con-cern. The current industry environment is bottom-line driven. Companies are reluc-tant to approve expensive new product development programs on their own. They need a clear business case, to sell the idea to their boards and ultimately to the equi-ties markets that buy and judge their stock. Boeing faces the same situation right now in launching the 787 Dreamliner.
 
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