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To view this page ensure that Adobe Flash Player version 9.0.124 or greater is installed. Additionally, some SMEs informed us that they needed the flexibility and predictability of their travel that enabled visits with multiple customers or vendors in the same day. When travel is beyond the range of their business aircraft, we were told that SMEs turned to the commercial scheduled airlines to meet their transportation needs. The primary purpose for SMEs using business aircraft was to support existing customers, meet new customers, and to visit the company’s branch offices or production facilities. The survey participants provided evidence that business aircraft were also ideal for visiting remote offices of the company and inspecting company facilities. CASE STUDY: Sanderson Farms (SAFM) Illustrative nonfinancial drivers can often be analyzed using a case study approach.. Sanderson Farms is characteristic of SME business aviation users and outperformed many of its peer companies. (Figure 20) . Sanderson Farms is a fully-integrated poultry processing company engaged in the production, processing, marketing and distribution of fresh and frozen chicken products.. Its fleet of five aircraft are used by executives, technical and quality managers to easily access the company’s facilities in Georgia, Louisiana, North Carolina, Mississippi, and Texas. According to the U.S. Department of Agriculture, routine Salmonella testing between 1998 and 2005 found that of the largest seven poultry processors in the U.S., only Sanderson Farms had passing test grades. None of the company’s six broiler-producing plants failed any test during that period. . Sanderson Farms experienced dramatic average annual revenue growth of 15.5 percent and market cap increase of 8.8 percent from 2005 through 2009.. (Figure 21) “Our company has grown dramatically over the last 15 years. I wouldn’t attribute all of it to business aviation but the types of locations where we grew our business were in smaller communities without or with very limited airline service. The community where our home office is has no airline service at all. It would be impossible for us to do business and grow our business without our aircraft,” according to Zane Lambert, Flight Department Manager, Sanderson Farms.. He went further, “Sanderson Farms has always been very conservative and we have a long-term 15 to 20 year plan.. The aircraft are assimilated into that plan. Just because the economy is down doesn’t mean we’re going to dump our aircraft. They are an indispensable part of how we do business.” 中国公务机网 www.gongwuji.com 公务机翻译 www.aviation.cn 本文链接地址：BUSINESS AVIATION AN ENTERPRISE VALUE PERSPECTIVE 2005 - 2010(19) |
