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BUSINESS AVIATION AN ENTERPRISE VALUE PERSPECTIVE 2005 - 2010(8)

时间:2011-12-13 09:18来源:蓝天飞行翻译 作者:公务机

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Customer Satisfaction
The results of our survey showed that SMEs extensively used business aviation to better serve their existing customers and to attract new business. According to respondents, this nonfinancial enterprise value driver indirectly influenced revenue and profit growth through metrics such as sale referrals and improved brand value.
Improved Productivity
For SMEs, the use of business aircraft yielded higher productivity, such as facilitating meetings with multiple customers or vendors on the same day. Employee productivity also improved with workers moving to customer sites without downtime in commercial airports. The time savings helped to keep morale high and develop a culture of loyalty and high productivity. These all feed the primary engine of value creation. Smart companies used their aircraft to improve the overall work environment and quality of life, translating into higher productivity and greater enterprise value.
Innovation
Innovation is the act or process of inventing or introducing something new and valuable into the market. This may include product/process innovation or remaking an industry. Measuring innovation is difficult but possible through analyzing metrics such as return on research and development, and revenues generated from new products. While innovation is traditionally defined by new products, technology, quality, and cost control, today’s innovation includes evolving concepts, such as improving organizational efficiency, optimal growth strategies, operational agility, speed to market, networking, and creative branding. The SMEs of the S&P SmallCap 600 are among the most innovative bands within the corporate spectrum.
Risk Management and Compliance
More than ever, the post-Sarbanes Oxley world requires publicly traded companies to remain compliant and vigilant on new business rules and regulations. Operational risk management rewards companies for strict compliance with Federal, SEC, and foreign regulations and safeguards against waste, fraud, and abuse. This environment has raised the bar, especially for public companies like those of the S&P SmallCap 600, and increased scrutiny across a wide spectrum of regulated business activities. Improved compliance may be achieved through increased hands-on executive oversight of widely dispersed facilities.
 
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