飞行翻译_公务机_公务航空_Business Jet_Business Aviation

“We could not have expanded into new markets without aircraft. We would be half the company we are today.” 
Owner
SME Company

NEXA . BUSINESS AVIATION . PART II . 7

“We have been able to grow our portfolio of clients and have improved client satisfaction with the use of our aircraft.”
Dan Igoe
Managing Partner
PureBrand Communications

8 . NEXA . BUSINESS AVIATION . PART II

THE UBV FRAMEWORK FOR SMEs
Conventional business thinking posits that a company produces revenues and profits using its assets as the engine powering it to greater prosperity. The usual assets include the tangible items on the company’s balance sheet, such as factories or computers, and financial assets such as cash and investments. In today’s economy there are other assets to nurture so that the company’s value continues to grow. These “intangible” assets are not on the balance sheet, but nonetheless are critical to long term value creation. These assets include good credit, responsive suppliers, strong customer relationships, talented executives and motivated employees at all levels. Other important intangibles include the company’s culture of quality and service, as well as its brand value.
Business aircraft represent tools to strengthen or leverage the role of intangible
assets. Fundamental to the analysis of business aviation is a value framework, which includes the range of aircraft utilization strategies, the benefits derived from these utilization strategies, and the financial and nonfinancial value that these benefits produce. In essence, Utilization strategies yield Benefits, which in turn contribute to the key drivers of enterprise Value for a company (UBV).
In the sections that follow we discuss the elements of UBV that comprise the value thesis for business aircraft with SMEs in mind.
Business Aircraft Utilization Strategies and Benefits
　
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本文链接地址：BUSINESS AVIATION AN ENTERPRISE VALUE PERSPECTIVE 2005 - 2010(9)