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BUSINESS AVIATION – AN ENTERPRISE VALUE PERSPECTIVE 2003 – 2009(41)

时间:2011-12-13 09:13来源:蓝天飞行翻译 作者:公务机

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Four key nonfinancial value drivers are customer satisfaction, employee satisfaction, innovation and risk management and compliance. It would be difficult to study the S&P 500 for these value drivers, so instead we analyzed business aircraft use within “Best of the Best” lists.
We found that in 2009:
..For the “50 Most Innovative Companies,” a compilation produced by BusinessWeek,1 22 S&P 500 companies made the list. Of these, 95 percent were business aircraft users.
..For the “100 Best Places to Work,” a compilation produced by Fortune,2 21 S&P 500 com-panies made the list. Of these, 86 percent were business aircraft users.
..For the “25 Best Customer Service Corporations,” a compilation produced by BusinessWeek,3 10 S&P 500 companies made the list. Of these, 90 percent were business aircraft users.
..For the “100 Best Brands,” a compilation produced by BusinessWeek and Interbrand (2008),4 45 S&P 500 companies made the list. Of these, 98 percent were business aircraft users.
..For the “50 World’s Most Admired” companies, a compilation produced by Fortune,5 37 S&P 500 companies made the list. Of these, 98 percent were business aircraft users.
..Finally, for the “100 Best Corporate Citizens,” a compilation produced by The CRO,6 90 S&P 500 companies made the list. Of these, 90 percent were business aircraft users.
A coincidence? We think not. Business aviation remains a potent business tool for U.S. companies that use aircraft and the mobility these assets provide for domestic and international competitive advantage.
In many cases, the use of business aircraft has distinguished successful companies from their peers. Evidence provided by our S&P 500 analysis and CFO surveys strongly correlate business aircraft benefits with shareholder and enterprise value creation.
1 BusinessWeek magazine, April 20, 2009
2 Fortune magazine, February 2, 2009
 
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