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BUSINESS AVIATION – AN ENTERPRISE VALUE PERSPECTIVE 2003 – 2009(8)

时间:2011-12-13 09:13来源:蓝天飞行翻译 作者:公务机

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Civil aviation today touches nearly every aspect of our lives, and its success will, to a great degree, shape American society and the American economy over the next century. Business aviation is an integral part of this story. Why is this the case? This report documents the power of mobility, and the ways in which business aviation unleashes the value of mobility to the fullest extent.
Think about a company as a well-oiled machine with its assets as the engine of prosperity. These include the usual assets one can find on the balance sheet – tangible assets such as factories or computers, and financial assets such as cash and good credit. But there are other assets compa-nies need to nurture just as well, to ensure their value won’t erode over time – intangible assets like customer relationships, talented executives, employees at every level, a culture of performance, loyal suppliers, and valued long-term relationships everywhere.
Businesses can also be thought of as a series of transactions. In today’s global, highly competitive economy, one can see growing transaction complexity, and a strong uptick in transaction ac-celeration. Customers now are rarely located down the street and so we must disperse our talent more rapidly or suffer a steep increase in lost opportunities. In this “next economy,” mobility will be important for our very survival.
For example, let’s examine transaction complexity as shown in Figure 1. The larger, more time sensitive, competitive and people-intensive a transaction becomes, the more advantage can be gained through human mobility.


Figure 1: THE NEED FOR MOBILITY IS DETERMINED BY THE
QUANTITY, QUALITY, TYPE AND DURATION OF INFORMATION EXCHANGE REQUIRED TO MANAGE EFFECTIVELY
Key enablers in the complexity battle (by no means an exhaustive list here) are highly mobile people, often the most skilled and capable a company has to offer, showing up in large and expe-rienced teams. As noted by one executive, “We carry a wide variety of mid-level managers, sales teams and professional people to and from plants all over the country. It’s all about operating more productively and bringing more dollars to the bottom line for our shareholders.”
 
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