|
To view this page ensure that Adobe Flash Player version 9.0.124 or greater is installed. . Long distance single-destination trips . Trips between origins and destinations with frequent nonstop airline service . Trips with low load factors of low level employees . Any use that is likely to be perceived as an abuse of the asset if publicized . Any use that will be perceived as an undeserved personal benefit What emerges, when wise business judgment plays a role, is that business aircraft can be the op-timum tool for a given mission, but that that conclusion depends entirely upon the circumstances at hand. The tactical business decision to use one travel option over another should be a con-structive, healthy one. Strategic guidance for that decision – including the quality and relevence of business aircraft use policies, business aviation’s role in support of the enterprise’s overall strategic plan, etc. – will be addressed in detail in Part II of this report. There is a second influence at play. Despite its positive history and performance, the use of busi-ness aircraft still is not universally understood or accepted, for several reasons. The benefits of business aircraft use are complex and difficult to quantify fully and thus easily explain. Manage-ment also can rightly view business aircraft use as a proprietary business strategy to be closely held. The true challenge for progressive companies is to determine how business aircraft can best maxi-mize shareholder and enterprise value through support of company goals. Lack of understanding of business aviation does not make the use of business aircraft less valuable, but it does increase the need for discipline by management to use the asset dynamically and well. This requires con-tinual planning and implementation in a fashion no different than that practiced across the busi-ness lines of the highest performing companies. In the meantime, the use of business aircraft has proven itself as a competitive advantage that the highest performers learned to capitalize on some time ago. 中国公务机网 www.gongwuji.com 公务机翻译 www.aviation.cn 本文链接地址：BUSINESS AVIATION – AN ENTERPRISE VALUE PERSPECTIVE 2003 – 2009(45) |
