|
To view this page ensure that Adobe Flash Player version 9.0.124 or greater is installed. ..Among Business Week/Interbrand’s 2008 “100 Best Brands,” 98 percent of the S&P 500 companies on that list were users ..Among Fortune’s 2009 “50 World’s Most Admired Companies,” 95 percent of the S&P 500 companies on that list were users ..Among The CRO’s 2009 “100 Best Corporate Citizens,” 90 percent of the S&P 500 compa-nies on that list were users These results simplify a breathtakingly complex economic environment and are not intended to suggest that the use of business aircraft guarantees positive financial results or that their use is appropriate in all circumstances. But if the goal is to maximize shareholder and enterprise value, the important question is, “Under what conditions is the use of business aircraft the best business option and under what conditions should alternatives be employed?” ACCESS: EXECUTIVE PRIVILEGE OR ESSENTIAL TOOL? Top executives often recognize the strategic value of business aircraft to their bottom lines, and with the attention given business aircraft, must make a cogent business case for access. While is-sues like the cost of access and executive privilege can be debated, the debate would be cursory if it does not include competitive, economic, social and enterprise value considerations. In all cases, it should directly serve shareholder or enterprise interests. Recent setbacks for business aviation are reflected in a precipitous drop in new aircraft orders, the ballooning of used aircraft inventories, and layoffs of highly skilled people. Among business aircraft operators, some publicly traded companies have reacted to the economic downturn by canceling new aircraft orders or shuttering their flight departments. Due to negative publicity, many compa-nies which retain flight departments work to keep their existence out of the public eye. Yet, aside from the drift in public opinion, nothing has changed the fact that business aviation is a significant economic contributor to the health and vitality of America’s businesses, and an es-sential business tool. 中国公务机网 www.gongwuji.com 公务机翻译 www.aviation.cn 本文链接地址：BUSINESS AVIATION – AN ENTERPRISE VALUE PERSPECTIVE 2003 – 2009(5) |
