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BUSINESS AVIATION – AN ENTERPRISE VALUE PERSPECTIVE 2003 – 2009(44)

时间:2011-12-13 09:13来源:蓝天飞行翻译 作者:公务机

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They note that strong interdependencies are established between an organization’s aircraft utiliza-tion strategies, associated benefits, and key drivers of shareholder value. We found through our management surveys that the common availability of business aircraft could influence employee and management attitudes regarding market access and business potential, workforce efficien-cies and performance, employee retention, and company culture. In short, if used wisely and aggressively, business aircraft could alter a company’s business prac-tices and performance for the better.
Our study and findings confirm that under the right conditions (mission, com-petitive market position, management style, cultural orientation, and other fac-tors included) using a business aircraft can improve a company’s bottom line per-formance and the value delivered to its shareholders. In our CFO surveys more than 75 percent of respondents confirmed that disposing of their business aircraft could, for the same reasons, potentially harm their company’s value. For com-panies having certain missions, we find that there is often no ready substitute for business aircraft without diminishing company performance or losing new busi-ness opportunities.
Before deciding to embrace or disregard the benefits often derived from operat-ing business aircraft, management should carefully consider the factors we have outlined in this study, and understand the impact of this important asset on the company’s core mission and on the drivers of shareholder and enterprise value.
Although we have identified more than 30 uses for business aircraft, more than 40 benefits that accrue from those uses and 9 value drivers those benefits affect, it is important to note that the use of business aircraft is not appropriate under all conditions. Although there is wide consensus that business aircraft can be a remarkable business tool under many circumstances, business aircraft exist as a complement to scheduled commercial service or to facilitate airline connections. In this context, there are many times where the airlines should be, and are, utilized. Criteria which should trigger heightened management consideration of scheduled commercial service include:
 
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